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Assessing marketing and communication needs, especially at times of change and opportunity
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Creating strategic plans and project action steps
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Providing counsel to leaders and management
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Training leaders to most effectively speak to the media and large groups
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Designing targeted and efficient media plans
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Generating marketing and sales support resources
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Writing articles, correspondence, plans, speeches, outlines, news releases
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Managing materials production
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Integrating web-based tools
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Generating database marketing, list creation and management
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Developing an organization’s underlying principles and environment, including values, vision, mission, and culture
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Creating and maintaining resilient relationships with essential internal constituents — employees, volunteers, board members and sales forces
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Building beneficial relationships with key external stakeholders — media, industry influencers, business partners, investors, legislative and regulatory officials and community leaders
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Increasing awareness, enhancing reputation or advancing a brand
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Anticipating and addressing issues and crisis situations
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Initiating and managing special events, meetings and occasions