C A P A B I L I T I E S

Marketing Communications

Media Relations / Publicity

• Assessment or audit of current plans and activities

• Strategic plan development

• Message development and delivery
  · Overall organization
  · Region or part
  · Special occasion

• Change management communication
  · Restructuring
  · Mergers and acquisitions
  · Leadership changes
  · Reductions in force
  · Culture development
  · Vision, mission and values

• Media relations

• Awareness building
  · Leadership team visibility
  · Organization visibility
  · Issues management

• Employee-internal communication
  · Ongoing
  · Special

• Community relations

• Event marketing

• Crisis planning

• Training
  · Presentation
  · Media

• Marketing Support

•  Market research

• Audits

• Marketing plan and campaign design

• Advertising

• Collateral material development
  · Flyers and Brochures
  · Newsletters
  · Audio-video presentations

• Direct marketing
  · Direct mail list development
  · Promotion and Inquiry Response — Fulfillment 
  · Design and Full Package Production

• Print production management
  · Variable Data printing (VDP)
  · Management of process

• Visual Multimedia Production
  · Full production, from concept to distribution
  · Output to video, CD, and DVD
  · Multimedia programs from your network server
  · Health benefit explanations
  · Equipment and computer training
  · Internal communications
  · Sales development
  · Meeting enhancement
  · Motivational programs

• Integrated marketing campaigns

• Meeting planning

• Telemarketing

• Event management

• Sponsorship

• Contest and giveaway design

• Exhibit planning and design 

• Capital campaign design

• Catalogs

• Technology Support
  · Relational database development
  · Microsoft Access platform
  · Reporting feature flexibility
  · Reporting standardization
  · Data entry streamlining

•  Web site development:
  · HTML
  · JavaScript
  · Database Connectivity
  · Active X
  · VB Script
  · Shockwave Movies
  · E-commerce